by Phil Taylor | 10 Dec 2020 | Content Marketing, Digital Marketing, Workable Content Plan
For big organisations with a marketing team a content plan is the base from which all their activity flows. As I write, these companies are preparing their content plans for the year after next because next year’s plan is already being worked. The story boards are...
by Phil Taylor | 21 Feb 2019 | Content Marketing, Social Networks, Social Selling
LinkedIn is still a very underused social network for marketing and here Phil Taylor is interviewed by David Holland from ResultsRulesOK for his series on business people and what they do. We discuss the biggest marketing challenges that face businesses today,...
by Phil Taylor | 19 Feb 2019 | Content Marketing, Digital Marketing, Social Networks
LinkedIn is an underused social network The other day I was asked about my thoughts on LinkedIn as a marketing platform and I explained that it is not used primarily for marketing. There are several reasons for this including businesses not knowing what LinkedIn is...
by Phil Taylor | 8 Feb 2019 | Content Marketing, Digital Marketing
Marketing Machine Building your marketing machine will not only help you to get a better idea of what you are doing and what you want to achieve but also make sure that you don’t miss anything. Content Marketing has been getting regular mentions for the last 10...
by Phil Taylor | 29 Jan 2019 | Content Marketing, Digital Marketing
There are many factors that will affect the Google ranking for your web pages and so determine where they appear in the search results pages (SERPs). I am going to concentrate on the top 5 ranking factors that I think will play a major part in the positioning of your...
by Phil Taylor | 25 Jan 2019 | Content Marketing, Social Networks
Writing a blog post is some thing that every business person needs to do but just does not have the time to devote to it on a regular basis. I have had business people make promises to write blog posts every month or week and then give up after the first attempt,...
