Articles relating to everything about the world wide web and how you can and should be using it for your business. They are aimed at those just starting out and for those who need reminding about things to take care of.
Read and enjoy!
Workable Content Plan
For big organisations with a marketing team a content plan is the base from which all their activity flows. As I write, these companies are preparing their content plans for the year after next because next year’s plan is already being worked. The story boards are...
Analytics Driven Websites
Analytics is the key to getting your website to work for your business. The videos below, and they are short, ask a few questions and give a few tips on how you can use analytics to drive positive change on your website.
LinkedIn for marketing
LinkedIn is still a very underused social network for marketing and here Phil Taylor is interviewed by David Holland from ResultsRulesOK for his series on business people and what they do. We discuss the biggest marketing challenges that face businesses today,...
LinkedIn under-used social network
LinkedIn is an underused social network The other day I was asked about my thoughts on LinkedIn as a marketing platform and I explained that it is not used primarily for marketing. There are several reasons for this including businesses not knowing what LinkedIn is...
Building your marketing machine
At the beginning of each year I see a lot of “Top 5 things to watch in 20xx” and when I read them they are just a re-hash of old stuff from previous years. For example, Content Marketing has been getting regular mentions for the last 10 years but still people with small businesses don’t get it
Top 5 Google ranking factors for 2019
Top 5 ranking factors that I think will play a major part in the positioning of your web pages on SERPs are concerned with technology, security and privacy.
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