LinkedIn is still a very underused social network for marketing and here Phil Taylor is interviewed by David Holland from ResultsRulesOK for his series on business people and what they do. We discuss
- the biggest marketing challenges that face businesses today, particulary small businesses
- LinkedIn as a social network and marketing platform
- Basic rules for using social networks as marketing channels
It is about 36 minutes long and you can skip back a forward to find the bits that interest you most. Have a listen!