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LinkedIn is still a very underused social network for marketing and here Phil Taylor is interviewed by David Holland from ResultsRulesOK for his series on business people and what they do. We discuss

  1. the biggest marketing challenges that face businesses today, particulary small businesses
  2. LinkedIn as a social network and marketing platform
  3. Basic rules for using social networks as marketing channels

It is about 36 minutes long and you can skip back a forward to find the bits that interest you most. Have a listen!

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