by Phil Taylor | 10 Dec 2020 | Content Marketing, Digital Marketing, Workable Content Plan
For big organisations with a marketing team a content plan is the base from which all their activity flows. As I write, these companies are preparing their content plans for the year after next because next year’s plan is already being worked. The story boards are...
by Phil Taylor | 17 Jul 2020 | Analytics
Analytics is the key to getting your website to work for your business. The videos below, and they are short, ask a few questions and give a few tips on how you can use analytics to drive positive change on your...
by Phil Taylor | 21 Feb 2019 | Content Marketing, Social Networks, Social Selling
LinkedIn is still a very underused social network for marketing and here Phil Taylor is interviewed by David Holland from ResultsRulesOK for his series on business people and what they do. We discuss the biggest marketing challenges that face businesses today,...
by Phil Taylor | 19 Feb 2019 | Content Marketing, Digital Marketing, Social Networks
LinkedIn is an underused social network The other day I was asked about my thoughts on LinkedIn as a marketing platform and I explained that it is not used primarily for marketing. There are several reasons for this including businesses not knowing what LinkedIn is...
by Phil Taylor | 8 Feb 2019 | Content Marketing, Digital Marketing
Marketing Machine Building your marketing machine will not only help you to get a better idea of what you are doing and what you want to achieve but also make sure that you don’t miss anything. Content Marketing has been getting regular mentions for the last 10...
by Phil Taylor | 29 Jan 2019 | Content Marketing, Digital Marketing
There are many factors that will affect the Google ranking for your web pages and so determine where they appear in the search results pages (SERPs). I am going to concentrate on the top 5 ranking factors that I think will play a major part in the positioning of your...
by Phil Taylor | 25 Jan 2019 | Content Marketing, Social Networks
Writing a blog post is some thing that every business person needs to do but just does not have the time to devote to it on a regular basis. I have had business people make promises to write blog posts every month or week and then give up after the first attempt,...
by Phil Taylor | 18 Jan 2019 | Content Marketing, Digital Marketing
Search Engine Optimisation (SEO) is at the heart of everything that you do with your business online. It is the science of getting your web pages to appear on the first results pages of search engines. SEO is a science because we work to optimise the pages in...
by Phil Taylor | 16 Jan 2019 | Content Marketing, Digital Marketing
Website traffic is important to your business but what if you are not getting as much traffic as your developer promised you? You have launched your business website and your friends and relatives tell you how great it is. It looks fantastic and does what you want it...
by Phil Taylor | 31 Dec 2018 | Digital Marketing
The maintenance contract Website maintenance is essential if your website is to carry on working for your business 24/7. Your website has been up and running for a few months now and everything still looks the way it did the day it was delivered. Nothing has gone...
